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November 1, 2018
By: TOM BRANNA
Editor
Walgreens and Birchbox are teaming up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering will bring prestige beauty brands into Walgreens stores and allow customers to discover and shop for new brands in an interactive and accessible way, and will include a curated Birchbox shop on Walgreens digital properties. As part of the relationship, Walgreens will acquire a minority equity interest in Birchbox. The initial pilot will include 11 Walgreens...
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